Mon Mar 7

Good Morning,

Today is your Chapter 2 TEST

When you finish we will be working with slogans:
Go to the following link and complete the activity. You will have to create your own slogan for either a real company or product, or you can make one up. Either way, the slogan has to be yours. The person that presents the best slogan or jingle will win a prize. http://www.worldofmarketing.nelson.com/studactivities_ch03_01.html

Marketing 12
Please carry on with your project.

Thur Mar 3

Commercial Day

Powerpoint and notes on Motivation and Motivational Theory

Worksheet to hand in.

Review game

Next Complete Review Questions 1-3 at the end of Ch. 2 and show them to Mr. Southwell.

Here are the review terms and questions for Chapter 2

• terms to know:

  customer, consumer, gatekeeper, Product Life Cycle(s), niche, fad,trend, demographics, baby boomers, gender, non-users, motivation, Thorndikes Law of Effect, Maslow's Hierarchy of needs, The Buying Decision, Household name, Branding, Self actualization, Celebrity endorsement, Bust, the 4P's,

• ---

Marketing 12

Today you will recieve a new project.

Tue Mar 1

Hello, sorry that I was away yesterday and today. I've had to be in the hopital with my son (unexpectedly)

We will complete the notes on Motivational Theory on Wednesday.

First please finish your project, next, start the review for your test on Chapter 2. (we still need to cover some of these terms)

• here is a link to the review quiz and a list of terms that you must know for the test. http://www.worldofmarketing.nelson.com/quizzes/chapter_2_self-quiz.htm

  terms to know:

  customer, consumer, gatekeeper, Product Life Cycle(s), niche, fad,trend, demographics, baby boomers, gender, non-users, motivation, Thorndikes Law of Effect, Maslow's Hierarchy of needs, The Buying Decision, Household name, Branding, Self actualization, Celebrity endorsement, Bust, the 4P's,

• ---

Marketing 12

You are to all work as a team to find examples of advertisements (commercial, billboard, etc) of ads that target the five levels of Maslow's Heirarchy of needs. (Physiological, safety, affiliation, esteem, and self actualization).

Please then submit them with a brief explanation of how each targets the need you say it does.

Thur Feb 24th

We are back in the computer lab today.

Go over examples of product placement.

Peer evaluate and hand in Consumer/Customer Survey Project

NEW Project assigned. Due Next Wednesday!

Marketing 12

Today you are going to look at Marketing boards.

1. What is a marketing board and what do they do?
2. Do marketing boards get involved with setting prices? Why or whynot
3.What are some examples of Marketing boards?
4. Go on-line and look for examples of how marketing boards advertise/promote. Find a link to one that you find interesting and explain why you find it interesting.

Fri Feb 18

Sorry I am away today. Make sure your project is ready to share for Monday and all other assignments are in. (both marketing 11 and 12)

Thur Feb 17

Commercial Day

Marketing 11 activity.

Go to http://www.worldofmarketing.nelson.com/studactivities_ch02_04.html~and complete the E-ACTIVITY

IMPORTANT: This is the link to the Surrey Census Data from 1996. You will need to go to:

Population Page #1 & Income and Work to get the info you need for the chart

http://ceps.statcan.ca/english/Profil/Details/details1.cfm?SEARCH=BEGINS&ID=12748&PSGC=59&SGC=5915004&DataType=1&LANG=E&Province=59&PlaceName=surrey&CMA=933&CSDNAME=Surrey&A=&TypeNameE=City

Marketing 12

Use the following link to answer the questions,

http://www.businessknowhow.com/marketing/30secsales.htm

1. What is upselling?

2. Why is upselling so important?

3. How does the article say that you can upsell without annoying your customers.

4. How can we use upselling in the school store?

Tue Feb 15

Commercial Day

Today you will finish the worksheet from yesterday.

Next you will be assigned your first large project.

DUE FRIDAY.

Marketing 12

Today you will be looking at packaging. http://www.recyclenow.com/why_recycling_matters/packaging/index.html

use the article and your own observations to answer these questions

1. What is packaging and why is it important?

2. Why is so much packaging used on products, use the article and your own observations to answer this

One area where packaging is getting bigger and more complex is toy packaging. Read the following article and answer the question.

http://www.drtoy.com/spotlight_on_the_toy_industry/six_tips_to_better_toy_packaging.html

3. What are the tips on how to make effective toy packaging? (in your own words)