Tue Mar 1

Hello, sorry that I was away yesterday and today. I've had to be in the hopital with my son (unexpectedly)

We will complete the notes on Motivational Theory on Wednesday.

First please finish your project, next, start the review for your test on Chapter 2. (we still need to cover some of these terms)

• here is a link to the review quiz and a list of terms that you must know for the test. http://www.worldofmarketing.nelson.com/quizzes/chapter_2_self-quiz.htm

  terms to know:

  customer, consumer, gatekeeper, Product Life Cycle(s), niche, fad,trend, demographics, baby boomers, gender, non-users, motivation, Thorndikes Law of Effect, Maslow's Hierarchy of needs, The Buying Decision, Household name, Branding, Self actualization, Celebrity endorsement, Bust, the 4P's,

• ---

Marketing 12

You are to all work as a team to find examples of advertisements (commercial, billboard, etc) of ads that target the five levels of Maslow's Heirarchy of needs. (Physiological, safety, affiliation, esteem, and self actualization).

Please then submit them with a brief explanation of how each targets the need you say it does.

Thur Feb 24th

We are back in the computer lab today.

Go over examples of product placement.

Peer evaluate and hand in Consumer/Customer Survey Project

NEW Project assigned. Due Next Wednesday!

Marketing 12

Today you are going to look at Marketing boards.

1. What is a marketing board and what do they do?
2. Do marketing boards get involved with setting prices? Why or whynot
3.What are some examples of Marketing boards?
4. Go on-line and look for examples of how marketing boards advertise/promote. Find a link to one that you find interesting and explain why you find it interesting.

Fri Feb 18

Sorry I am away today. Make sure your project is ready to share for Monday and all other assignments are in. (both marketing 11 and 12)

Thur Feb 17

Commercial Day

Marketing 11 activity.

Go to http://www.worldofmarketing.nelson.com/studactivities_ch02_04.html~and complete the E-ACTIVITY

IMPORTANT: This is the link to the Surrey Census Data from 1996. You will need to go to:

Population Page #1 & Income and Work to get the info you need for the chart

http://ceps.statcan.ca/english/Profil/Details/details1.cfm?SEARCH=BEGINS&ID=12748&PSGC=59&SGC=5915004&DataType=1&LANG=E&Province=59&PlaceName=surrey&CMA=933&CSDNAME=Surrey&A=&TypeNameE=City

Marketing 12

Use the following link to answer the questions,

http://www.businessknowhow.com/marketing/30secsales.htm

1. What is upselling?

2. Why is upselling so important?

3. How does the article say that you can upsell without annoying your customers.

4. How can we use upselling in the school store?

Tue Feb 15

Commercial Day

Today you will finish the worksheet from yesterday.

Next you will be assigned your first large project.

DUE FRIDAY.

Marketing 12

Today you will be looking at packaging. http://www.recyclenow.com/why_recycling_matters/packaging/index.html

use the article and your own observations to answer these questions

1. What is packaging and why is it important?

2. Why is so much packaging used on products, use the article and your own observations to answer this

One area where packaging is getting bigger and more complex is toy packaging. Read the following article and answer the question.

http://www.drtoy.com/spotlight_on_the_toy_industry/six_tips_to_better_toy_packaging.html

3. What are the tips on how to make effective toy packaging? (in your own words)

Mon Feb 14

Happy Valentines Day. How does marketing form, change, or twist holidays in an effort to generate sales?

Powerpoint and notes on Demographics

Activity

List Two or Three products that the following demographic groups would be the target market.

Age: (see pages 52-53) for the 7 categories

Baby Boomers

Males

Females

Upper Income,

Middle income,

Low income

Urban

Suburban

Rural

Pick 2 ethnicity's and an example of a product ~that would target each one.

When you finish, move onto the buying decision WORKSHEET

Marketing 12

1. What is guerilla marketing?

2. Give three examples of Guerrilla Marketing?

3. Go to the following link and explain what each of the campaigns were and WHY they failed/backfired.

guerrilla marketing gone wrong.

http://www.cbc.ca/consumer/story/2009/07/30/f-guerilla-marketing-advertising.html

Thur Feb 10

Chapter 1 test

Marketing 12 students will be presenting their first project.

Now finish your Advertising icons assignment.

When you finished, go to the following link and explore the site. Then post on entry on the blog stating anything you find interesting, if you think doritos is using a good promotional strategy, why, etc. (completion marks for your post)

www.writetheend.ca

TEST TOMORROW!!

Today we are going to talk about Advertising Icons. You will get a new assignment on advertising icons success and failures. The link below will help you.

www.advertisingiconmuseum.com

Tue Feb 9

Commercial Day

Please finish the review questions and the on-line practice quiz.

Review

First, complete questions 1,2,7,8 on pages 32 and 33

next,move onto the practice quiz below.

Practice quiz @: http://www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm

Here is a list of the major topics on the test.

Marketing Definition

Goods and Services (Raw materials, consumer good, finished good etc) NOTES

Supply and Demand NOTES

Evolution of Marketing (4 phases) NOTES

Marketing focus (regional, national, international, brand, distribution) NOTES

Marketing activities (10 of them)

4 P's

Push and Pull strategies

Sec 1.5

HOMEWORK: Study TEST Monday

Mon Feb 7

Marketing 11
Notes and Read: PUSH and PULL strategies (Read pgs 26-28) and on product life cycles Discussion on 'Fads'

Activity: Answer the following questions after reading about Pet Rocks

Readhttp://individual.utoronto.ca/elaine/petrock.htm

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?

2. Why do you think his idea worked?

Go to this link http://www.answers.com/topic/fads-and-trends~look at three different fad and then answer questions #3.

3. Name and briefly describe your three fads

4. a) Why do you think fads happen?

b) How would marketing a fad be different that marketing a long term product?

5. Now in your own words, define each of the following terms. Make sure to KEEP a copy to study for your first test!
Consumer market, test Market, aggregate market, differentiated markets, competitive markets, Push strategy, Pull strategy,
Marketing 12

Today you will receive your first project.

Fri Feb 4

Marketing 11

Notes and discussion on the 4 P's (VERY IMPORTANT)

Time to finish Non-Profit activity from yesterday, DUE TODAY!

Next, please finish the assignment below

Activity: ~Complete the following on-line activity on the 4 P's However, you can compare and two similar companies. ~

http://www.worldofmarketing.nelson.com/studactivities_ch01_02.html

Marketing 12

Go to the following link and complete the activity.

http://www.worldofmarketing.nelson.com/studactivities_ch06_02.html

Thur Feb 3

Commercial Day

Marketing 11

Notes on the 'Evolution of Marketing' and 'Marketing and the Organization'

Read pg 18 on Non Profit and Not for Profit Companies.

Please go to the following link and complete the assignment. Due at the end of class tomorrow.
Assignment

Marketing 12

Today you will be finishing your work from the other day and counting money

Wed Feb 2

Today we will be talking about supply and demand, we will read pg. 8-10 in the textbook,
NOTES on Business Ownership, Marketing Organizational Focus, and Supply and Demand

Marketing 11
You will have time to finish the work from yesterday (Jones Soda) then complete the assignment below....

Now you can practice the principle of supply and demand by playing Lemonade Tycoon.

Here is a link, if it doesn't work, do a google search for a free version (there are lots)

http://www.gamehouse.com/gamedetails/?game=LemonadeT

Marketing 12

Please finish the assignment from yesterday

Tue Feb 1

Commercial Day

Today you will receive your textbooks. Remember to put your names in them and bring them to class.

Marketing 11
Today we will be talking about goods and services. We will look at the different stages of production and learn what different types of goods there are (pgs. 3-7 in your textbook).

First, please complete the following quiz so I can get a feel for what you already know about business. QUIZ

Activity: When you finish the worksheet, read pgs 2 and 3 on Jones soda. When you are finished, go to their websitehttp://www.jonessoda.com/ and then go to "http://www.pepsi.com" You are to then create a chart comparing the two websites highlighting the strengths weaknesses of each. This will be out of 10 marks so make sure that you come up with more than on when you have finished.

Marketing 12

Go to the following link and cut and paste 3 ads that match each of the five Goals of Advertising Pg. 339-343 in your textbook, include a brief explaination as to how each ad fits with the goals of advertising. This will mean that you have to find 15 ads in total. This will be tricky for some goals so you may have to search a bit. Please e-mail me your work.

http://www.vintageadbrowser.com/