Mon Feb 14

Happy Valentines Day. How does marketing form, change, or twist holidays in an effort to generate sales?

Powerpoint and notes on Demographics

Activity

List Two or Three products that the following demographic groups would be the target market.

Age: (see pages 52-53) for the 7 categories

Baby Boomers

Males

Females

Upper Income,

Middle income,

Low income

Urban

Suburban

Rural

Pick 2 ethnicity's and an example of a product ~that would target each one.

When you finish, move onto the buying decision WORKSHEET

Marketing 12

1. What is guerilla marketing?

2. Give three examples of Guerrilla Marketing?

3. Go to the following link and explain what each of the campaigns were and WHY they failed/backfired.

guerrilla marketing gone wrong.

http://www.cbc.ca/consumer/story/2009/07/30/f-guerilla-marketing-advertising.html