Tue Oct 11

Marketing 11

Two worksheets on Direct/Indirect Competition and Types of Competition

Then time to work on your porjects.

Marketing 12

Please hand in your projects then finishe the case study for today.

Thur Mar 16

Commercial Day

Hand in ALL Assignments

Today we are going to look at complaints in advertising. We have already seen a number of Banned commercials in class.

First, go to the following link of the 10 most controversial ads of 2006.
http://news.bbc.co.uk/2/hi/uk_news/magazine/6640005.stm

1. Do you find any of these advertisements controversial/offensive? Which ones?

Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials
2. Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned? EXPLAIN

Now go to this site and read about Mentos and Diet Coke http://www.tutor2u.net/newsmanager/templates/?a=1949&z=69

Go to Youtube and look for other mentos/diet coke video's http://www.youtube.com/results?search_query=Coke+Mentos

3. Do you think that Coke is using the Mentos 'reaction' as a marketing advantage, or is it a disadvantage? Explain your answer.

Marketing 12

Go to the following link and answer the following questions.

http://www.virgin.com/home.aspx

1. What is the product mix for the Virgin brand?
2. What challenges would such a diverse product mix present for the people in charge of marketing?
3. Go to the About Virgin Link: write a brief overview of the Virgin company?
4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.
5. Explore the virgin website. What are 5 things that you find interesting?
6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN

Tue Mar 15

Commercial Day

1. Use the internet to look up GDP and then define it in your own words.

Next look at the next link on GDP and the World. (I've given you a link to a map with the country names as well)
http://en.wikipedia.org/wiki/Image:GDP_nominal_per_capita_world_map_IMF_2007.PNG
http://www.mapsnworld.com/world-map-political.html

2. What country's have the highest GDP?

3. What areas have the lowest GDP?

Many large company's operate internationally and a country's GDP could impact the company or change how a product is marketed. Coke is a good example go to the link below.
http://www.coca-cola.com/

4. Is it a good idea for coke to sell and advertise in so many countries around the world? Why or Why not?

5. What are some other company's that could operate all over the world (in country's with high and low GDP)?

6. What are some company's that would only be successful in country's with High GDP?

7. What kind of company's would only be successful in country's with Low GDP?

Marketing 12

Today you will be looking at economic freedom and the world map. Please complete the worksheet and then answer the following question as a group.

1. Give at least 3 possible reasons why, in general, the countries with high economic freedom, tend to have high standards of living. What is most likely the actual reason for this?

Mon Mar 14

Discussion and Notes on the Economic Cycle. (Commercial Day)

Next we will watch a short video on Globalization and the Global economic cycle.

Next please answer the following questions and hand them in.

1. What are the WTO, IMF and GATT?

2. What were they set up to do?

3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies

4.. ~Go on-line and find out what these terms mean.

a) fair trade

b) organic

c) bird friendly coffee

d) fair wage

5. You are in charge of marketing for a major clothing company (like the GAP). ~The company gets caught using child labour (12-14 year olds) and the children have to work 14 hours a day 6 days a week with only two 10 minute breaks. ~In addition, they only get paid $1.00 U.S./day. ~The news runs a story on your company and it really hurts your company's image. ~Your boss says that it is your job to run damage control, that is, improve the company's image. ~Write a description describing how you would do this. ~

6. ~Keeping marketing in mind, is it ever to a company's advantage to pay more for labour or resources (paying a working wage)? Why or Why not? USE EXAMPLES.

Marketing 12

You may recall last year we watched a video by Seth Godin about companies being different to get talked about and therefore customers (purple cow). Today I want you to listen to an episode of the Age of Persuasion about companies that broke the 'rules' and won by being different. Here is the link to the episode and all of the commercials it talks about.

Age of Persuasion

Next please answer the questions.

1. Give three examples of companies that risked and won. Make sure you explain the risk and the success.

2. How was Fedex started?

Fri Mar 11

Good morning, today will be your last day to work on your projects in class.

Marketing 12

Today you will be looking at a real life example of supply and demand. Go to the following link on rising global food prices and answer the following questions.

http://www.cbc.ca/news/business/story/2011/03/04/f-canadian-food-prices.html

1. What is causing food prices to rise?

2. What impact does it have on Canadians, low income, high income?

3. List some pieces of information that you learned from this article.

Wed Mar 9

Today we will be discussing companies going international.

Here is your next project DUE THUSDAY!! NO LATES because I will not be here.

Going International: Marketing in a Globalizing World. PROJECT

For this project, you may work alone or with a partner. You are to find a product or service that is NOT sold in Canada. You are then responsible for marketing this product in Canada. Keep in mind current consumer trends, people are becoming more concerned about the environment, we are moving into a recession etc. It can be anything as long as it isn’t sold in Canada (It must be legal of course).

Project must include all of the following:

• Picture(s) and description of the product or service
• Advantages of bringing the product to Canada
• Disadvantages of bringing in the product to Canada
• Cultural Challenges
• Who will the target market be
• A slogan for the product
• A jingle for the product
• A list of direct and indirect competition
• One of the following (must include the slogan and/or jingle)
o Two different advertisements that include both print and pictures
o A 15-30 radio/sound advertisement
o A 15-30 second T.V. Commercial

You can present your project as a report or in a Powerpoint presentation.

We will be sharing this project with the class.

DUE Thursday!!

Tue Mar 8

Today we will be working on Chapter 3 and Competition.

Notes!!

Next please complete the following assignment.

Go to the following link and complete Questions 1 and 3 BUT you DO NOT need to complete the assignment with Playstation and XBOX you can pick any two companies that are in DIRECT Competition.

http://www.worldofmarketing.nelson.com/studactivities_ch03_02.html

Mon Mar 7

Good Morning,

Today is your Chapter 2 TEST

When you finish we will be working with slogans:
Go to the following link and complete the activity. You will have to create your own slogan for either a real company or product, or you can make one up. Either way, the slogan has to be yours. The person that presents the best slogan or jingle will win a prize. http://www.worldofmarketing.nelson.com/studactivities_ch03_01.html

Marketing 12
Please carry on with your project.

Thur Mar 3

Commercial Day

Powerpoint and notes on Motivation and Motivational Theory

Worksheet to hand in.

Review game

Next Complete Review Questions 1-3 at the end of Ch. 2 and show them to Mr. Southwell.

Here are the review terms and questions for Chapter 2

• terms to know:

  customer, consumer, gatekeeper, Product Life Cycle(s), niche, fad,trend, demographics, baby boomers, gender, non-users, motivation, Thorndikes Law of Effect, Maslow's Hierarchy of needs, The Buying Decision, Household name, Branding, Self actualization, Celebrity endorsement, Bust, the 4P's,

• ---

Marketing 12

Today you will recieve a new project.

Tue Mar 1

Hello, sorry that I was away yesterday and today. I've had to be in the hopital with my son (unexpectedly)

We will complete the notes on Motivational Theory on Wednesday.

First please finish your project, next, start the review for your test on Chapter 2. (we still need to cover some of these terms)

• here is a link to the review quiz and a list of terms that you must know for the test. http://www.worldofmarketing.nelson.com/quizzes/chapter_2_self-quiz.htm

  terms to know:

  customer, consumer, gatekeeper, Product Life Cycle(s), niche, fad,trend, demographics, baby boomers, gender, non-users, motivation, Thorndikes Law of Effect, Maslow's Hierarchy of needs, The Buying Decision, Household name, Branding, Self actualization, Celebrity endorsement, Bust, the 4P's,

• ---

Marketing 12

You are to all work as a team to find examples of advertisements (commercial, billboard, etc) of ads that target the five levels of Maslow's Heirarchy of needs. (Physiological, safety, affiliation, esteem, and self actualization).

Please then submit them with a brief explanation of how each targets the need you say it does.

Thur Feb 24th

We are back in the computer lab today.

Go over examples of product placement.

Peer evaluate and hand in Consumer/Customer Survey Project

NEW Project assigned. Due Next Wednesday!

Marketing 12

Today you are going to look at Marketing boards.

1. What is a marketing board and what do they do?
2. Do marketing boards get involved with setting prices? Why or whynot
3.What are some examples of Marketing boards?
4. Go on-line and look for examples of how marketing boards advertise/promote. Find a link to one that you find interesting and explain why you find it interesting.

Fri Feb 18

Sorry I am away today. Make sure your project is ready to share for Monday and all other assignments are in. (both marketing 11 and 12)

Thur Feb 17

Commercial Day

Marketing 11 activity.

Go to http://www.worldofmarketing.nelson.com/studactivities_ch02_04.html~and complete the E-ACTIVITY

IMPORTANT: This is the link to the Surrey Census Data from 1996. You will need to go to:

Population Page #1 & Income and Work to get the info you need for the chart

http://ceps.statcan.ca/english/Profil/Details/details1.cfm?SEARCH=BEGINS&ID=12748&PSGC=59&SGC=5915004&DataType=1&LANG=E&Province=59&PlaceName=surrey&CMA=933&CSDNAME=Surrey&A=&TypeNameE=City

Marketing 12

Use the following link to answer the questions,

http://www.businessknowhow.com/marketing/30secsales.htm

1. What is upselling?

2. Why is upselling so important?

3. How does the article say that you can upsell without annoying your customers.

4. How can we use upselling in the school store?

Tue Feb 15

Commercial Day

Today you will finish the worksheet from yesterday.

Next you will be assigned your first large project.

DUE FRIDAY.

Marketing 12

Today you will be looking at packaging. http://www.recyclenow.com/why_recycling_matters/packaging/index.html

use the article and your own observations to answer these questions

1. What is packaging and why is it important?

2. Why is so much packaging used on products, use the article and your own observations to answer this

One area where packaging is getting bigger and more complex is toy packaging. Read the following article and answer the question.

http://www.drtoy.com/spotlight_on_the_toy_industry/six_tips_to_better_toy_packaging.html

3. What are the tips on how to make effective toy packaging? (in your own words)

Mon Feb 14

Happy Valentines Day. How does marketing form, change, or twist holidays in an effort to generate sales?

Powerpoint and notes on Demographics

Activity

List Two or Three products that the following demographic groups would be the target market.

Age: (see pages 52-53) for the 7 categories

Baby Boomers

Males

Females

Upper Income,

Middle income,

Low income

Urban

Suburban

Rural

Pick 2 ethnicity's and an example of a product ~that would target each one.

When you finish, move onto the buying decision WORKSHEET

Marketing 12

1. What is guerilla marketing?

2. Give three examples of Guerrilla Marketing?

3. Go to the following link and explain what each of the campaigns were and WHY they failed/backfired.

guerrilla marketing gone wrong.

http://www.cbc.ca/consumer/story/2009/07/30/f-guerilla-marketing-advertising.html

Thur Feb 10

Chapter 1 test

Marketing 12 students will be presenting their first project.

Now finish your Advertising icons assignment.

When you finished, go to the following link and explore the site. Then post on entry on the blog stating anything you find interesting, if you think doritos is using a good promotional strategy, why, etc. (completion marks for your post)

www.writetheend.ca

TEST TOMORROW!!

Today we are going to talk about Advertising Icons. You will get a new assignment on advertising icons success and failures. The link below will help you.

www.advertisingiconmuseum.com

Tue Feb 9

Commercial Day

Please finish the review questions and the on-line practice quiz.

Review

First, complete questions 1,2,7,8 on pages 32 and 33

next,move onto the practice quiz below.

Practice quiz @: http://www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm

Here is a list of the major topics on the test.

Marketing Definition

Goods and Services (Raw materials, consumer good, finished good etc) NOTES

Supply and Demand NOTES

Evolution of Marketing (4 phases) NOTES

Marketing focus (regional, national, international, brand, distribution) NOTES

Marketing activities (10 of them)

4 P's

Push and Pull strategies

Sec 1.5

HOMEWORK: Study TEST Monday

Mon Feb 7

Marketing 11
Notes and Read: PUSH and PULL strategies (Read pgs 26-28) and on product life cycles Discussion on 'Fads'

Activity: Answer the following questions after reading about Pet Rocks

Readhttp://individual.utoronto.ca/elaine/petrock.htm

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?

2. Why do you think his idea worked?

Go to this link http://www.answers.com/topic/fads-and-trends~look at three different fad and then answer questions #3.

3. Name and briefly describe your three fads

4. a) Why do you think fads happen?

b) How would marketing a fad be different that marketing a long term product?

5. Now in your own words, define each of the following terms. Make sure to KEEP a copy to study for your first test!
Consumer market, test Market, aggregate market, differentiated markets, competitive markets, Push strategy, Pull strategy,
Marketing 12

Today you will receive your first project.

Fri Feb 4

Marketing 11

Notes and discussion on the 4 P's (VERY IMPORTANT)

Time to finish Non-Profit activity from yesterday, DUE TODAY!

Next, please finish the assignment below

Activity: ~Complete the following on-line activity on the 4 P's However, you can compare and two similar companies. ~

http://www.worldofmarketing.nelson.com/studactivities_ch01_02.html

Marketing 12

Go to the following link and complete the activity.

http://www.worldofmarketing.nelson.com/studactivities_ch06_02.html

Thur Feb 3

Commercial Day

Marketing 11

Notes on the 'Evolution of Marketing' and 'Marketing and the Organization'

Read pg 18 on Non Profit and Not for Profit Companies.

Please go to the following link and complete the assignment. Due at the end of class tomorrow.
Assignment

Marketing 12

Today you will be finishing your work from the other day and counting money

Wed Feb 2

Today we will be talking about supply and demand, we will read pg. 8-10 in the textbook,
NOTES on Business Ownership, Marketing Organizational Focus, and Supply and Demand

Marketing 11
You will have time to finish the work from yesterday (Jones Soda) then complete the assignment below....

Now you can practice the principle of supply and demand by playing Lemonade Tycoon.

Here is a link, if it doesn't work, do a google search for a free version (there are lots)

http://www.gamehouse.com/gamedetails/?game=LemonadeT

Marketing 12

Please finish the assignment from yesterday

Tue Feb 1

Commercial Day

Today you will receive your textbooks. Remember to put your names in them and bring them to class.

Marketing 11
Today we will be talking about goods and services. We will look at the different stages of production and learn what different types of goods there are (pgs. 3-7 in your textbook).

First, please complete the following quiz so I can get a feel for what you already know about business. QUIZ

Activity: When you finish the worksheet, read pgs 2 and 3 on Jones soda. When you are finished, go to their websitehttp://www.jonessoda.com/ and then go to "http://www.pepsi.com" You are to then create a chart comparing the two websites highlighting the strengths weaknesses of each. This will be out of 10 marks so make sure that you come up with more than on when you have finished.

Marketing 12

Go to the following link and cut and paste 3 ads that match each of the five Goals of Advertising Pg. 339-343 in your textbook, include a brief explaination as to how each ad fits with the goals of advertising. This will mean that you have to find 15 ads in total. This will be tricky for some goals so you may have to search a bit. Please e-mail me your work.

http://www.vintageadbrowser.com/

Mon Jan 31

Welcome to Marketing 11 and 12!!

Today we are going to go over the course outline and class expectations. Please click on this link and complete the Survey. You will also recieve your first assignment. When you finish it, please e-mail it to me at teachersouthwell@gmail.com

Marketing 11
Please complete the worksheet for TWO careers. When you are done please e-mail them to me. Please always put your name in the subject line eg. "John careers in marketing".

Marketing 12

Hopefully you haven't forgot everything you learned in marketing in the past. It is time to refresh your memory. You are to go on-line and findtwo recent advertisements (billboard, video, banner ad, etc). Once you have your ad (please either copy a picture of the ad or copy the link), determine the target market (be specific). what strategies are used in the ad, and what are some strengths and weaknesses of the ad. When you finish, please e-mail your work to me. Please always put your name in the subject line. eg. "John, ad review".